Brand
The Formscaler brand.
A schema that keeps growing. Ink and paper, in tints.
Logo
The mark is three fields of a schema in decreasing width; the longest, at full strength, sits on top and is the one that scales. Keep clear space equal to one bar height. Minimum size 16 px. Do not recolor, rotate or add effects.
Color
Dark mode swaps Ink and Paper. The palette is strictly monochrome: hierarchy comes from tone, weight and space, never hue. The primary action is simply the highest-contrast element.
#1d1e21Background (dark)
#1b1c1fText and logo
#ffffffBackground (light)
#2b2c30Dark surfaces
#9fa1a8Secondary text, dark mode
#e4e4e7Borders
#5d6075Muted text
Type and voice
Typography
DM Sans Medium (500) for headlines, with tight tracking. Inter at 400 to 500 for body and interface. Monospace for code. Headlines in sentence case, never bold.
Voice
Plain, confident, practical. Say what it does. No hype words, no jargon, no exclamation marks.
Do
"Add a field without a deploy." "Agents draft, people publish."
Do not
"AI-powered everything!" "Revolutionize your content."
Brand questions or press requests: hello@formscaler.com.